The Monarch by VistaPrint collection

VistaPrint kicked off 2023 in style – and in partnership with the one and only Humberto Leon. As Humberto and his family celebrated the launch of their second LA-area restaurant, Monarch, VistaPrint helped announce a new capsule collection of apparel, branded accessories, and more.  

I was the lead writer for the Monarch by VistaPrint site experience. We created a page at the crossroads of editorial content and merchandising, where we introduced Humberto's newest project and shared his top picks, small business tips, and more.