Introducing 99designs by Vista

In early 2021, Vista welcomed a new (to Vista) signature service into the family: 99designs, a global platform of design experts who work with clients to create custom designs for the print and digital spaces. I was part of a core team of creative and strategic partners tasked with introducing the newly rebranded 99designs by Vista to our existing VistaPrint audience.
 

We concepted and brought to market several rounds of creative, including email, homepage, and podcast radio sponsor spots. Over the course of a multi-month campaign, and each round tapped into a different customer insight and opportunity. We also introduced our 99 Days of Design initiative, in which Vista and 99designs showcased small businesses around the world through partnerships with Complex, Refinery29, Huck, and Claima Stories.